From Earth to Cup, You Can Be Sure of Our Commitment to Quality
Travel to the lush, remote lands where our varieties of coffee are grown, and you'll notice stunning differences in culture, customs, language, and ethnicity. But our select coffee regions also share many things in common. One of them is altitude. All our coffee is grown between 4,000 and 6,000 feet - the ideal range for growing coffee. Why, you ask? Because at that altitude, ripening times are longer and the characteristics of the coffee fruit become that much more concentrated, sharpening its aromas and flavors.
The Importance of Preservation
Our teas are grown on estates and farms that take tremendous pride in the quality of their work. Each of our growing partners has developed solid environmental sustainability programs helping not only to keep their own tea farms and estates thriving, but our planet as a whole.
Farmers in Brazil and Sri Lanka are committed to preserving the rain forests where our teas are grown by planting in harmony with the environment, and with the surrounding eco-system. Our tea grower in Thailand uses peanut shells and grass to protect and cover the ground on their estates, and has implemented an extensive educational program that teaches the younger generations about the importance of land preservation.
The Processing of Our Teas
How your tea looks and tastes has a lot to do with how it was processed, so you'll understand the obsessive and expert care with which we go about every step of production.
All teas start simply enough – with the same plant (Camellia Sinensis). But what makes one variety of tea different from another is its degree of oxidization. The level of oxidization affects a tea's color, flavors and aroma: Black tea is the most oxidized, Oolong teas are semi-oxidized, and Green tea isn't oxidized at all.